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This
is THE most difficult and THE most important aspect of web design....yes
that's right...web design ! No it is not just something that begins when you
have finished the site...for an optimum chance to succeed....this must be
thought about at the very beginning.
Yes
there are good tools out there to
help you promote your website if you intend doing it yourself, be prepared
to do a lot of work, and spend a lot of time learning...We know, we have
spent that time , and I assure you it is a constantly changing marketplace,
but if you have the will and the time you can succeed......we do.
Be
prepared to give it 3 months to a year to see the results of your hard work,
as that is how long it will take, minimum, and unless you are willing to
spend big bucks advertising externally you will have to spend your evenings
at the computer, as we do.
I
will keep the tips below brief (it wouldn't do to tell you all our secrets
or we would be out of a job !) but heed them and you stand a much better
chance. I promise !
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CONTENT
- Make it good, interesting, and most of all - descriptive of what you
do and what you offer.
-
STYLE
- Avoid loud difficult to focus on colours, dark text with dark
backgrounds and frames (unless you REALLY know what you are doing with
them.
-
META
TAG your pages accurately - Do not put on a load of rubbish that you
think others will want to look at, like sex and porno if your site is
about woodworking.
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LINKS
- Find like minded sites and exchange links with them, no it won't hurt
you and no you are not giving business away - We offer web hosting,
design, promotion and consulting services, we link to everyone else in
the business in Cyprus (we think) and you are here reading this, we have
nothing to fear because we KNOW that we offer the best you can buy.
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NAMES
- Call your site something appropriate, if you are going to have a
virtual domain USE IT! If your company is called ACDC and you
produce widget in Asia that are cheaper than any others, don't be a fool
- pride comes before a fall, and ACDC.com will get you the wrong
traffic......perfect for you would be cheap-widgets.com. Have ACDC.com
by all means for your headed paper, and send your contacts and existing
customers in through that door, but attract your new ones with cheap-widgets.com.
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SUBMISSION
- Search engines and directories may find you eventually, especially if
others have linked to you, however.....you need to submit your site to
them, and probably more than once. Beware of programs offering you
submission to 500 or 15,000 search engines, all you will get is loads of
Spam in your inbox and a bill. There are many sites that put a page on
that is called a search engine, but really is a page for 50 or 200 links
that scroll off the bottom after a couple of days....... a waste of
time.
Concentrate your efforts on the important engines.....the top 20 and
your local or user specific ones.
If you want a tool for THAT, here
it is, and worth its weight in gold.
-
If
you want us to promote your website please be aware that the minimum
package begins at 3000 pounds . However compared to the $3000 per
keyword per search engine per month that our nearest competitor charges
... well judge for yourself.
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